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Announcing our SEEDS Membership
January 18, 2023
Last updated:
March 3, 2025
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Ethics is at the heart of everything we do. We’ve set out to build something special – centering on families, honoring donors, and recognizing the needs and rights of the humans we are helping create.
We’re not alone in trying to raise the bar for our industry. The Society for Ethics and Egg Donation (SEEDS) is a nonprofit organization whose purpose is to define and promote ethical behavior by all parties involved in third party reproduction. And today we are proud to announce that Cofertility has been accepted as a member of SEEDS.
SEEDS was founded by a group of egg donation and surrogacy agencies to give organizations a voice in defining ethical standards for egg donation and surrogacy.
We are thrilled to be official members, though we actually built our program with the SEEDS Standards as our guideposts. We are committed to building a more ethical egg donation platform and are excited to be part of an organization that reflects those same ideas. In addition to our agreement to abide by SEEDS standards, we look forward to getting involved with other initiatives ranging from monthly brown bag lunches to the SEEDS conference.
We’re glad to be part of the SEEDS ecosystem. Thank you to all of the SEEDS volunteers who have made the organization what it is today - we appreciate you and are excited to get to know you!

Lauren Makler
Lauren Makler is the Co-Founder and CEO of Cofertility, a human-first fertility ecosystem rewriting the egg freezing and egg donation experience. Previously, as an early Uber employee, Lauren founded Uber Health, a product that enables healthcare organizations to leverage Uber’s massive driver network in improving healthcare outcomes through patient transportation and healthcare delivery. Under her leadership, the business helped millions of patients get to the care they needed. Prior to that, Lauren spent the early years at Uber launching the core business throughout the east coast and led the company’s first experiment in healthcare, national on demand flu shot campaigns. After a rare disease diagnosis, Lauren’s fertility journey led her to believe that everyone should have the opportunity to freeze their eggs–and that there should be better access to egg donors. She lives in Los Angeles with her husband and their miracle baby girl.
Education:
-Bachelor of Arts from Northeastern University in Organizational Communication
Certifications & Accomplishments:
-Fast Company's Most Creative People in Business 2023
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Lauren Makler