Cofertility for Clinic Partners

At Cofertility, our team makes all the difference in how we support our members. Each month, we'll introduce you to one of the dedicated people working behind the scenes to make your experience better.

This month, we’re spotlighting Alice, a Member Advocate on our Family team with over a decade of experience in case management and patient advocacy. Before joining Cofertility, she led clinical operations at the Children’s Hospital of Philadelphia, supporting children with a genetic condition. Drawn to Cofertility’s human-centered mission, Alice brings warmth, empathy, and a steady hand to every member interaction. She’s passionate about guiding intended parents through the ups and downs of their journeys and finds deep fulfillment in building trusted relationships along the way. 

Let's get to know Alice better:

Q: What drew you to working at Cofertility?

I first heard about Cofertility through a friend and was instantly drawn to the company’s mission of making egg freezing more accessible and reimagining egg donation in a more human-centered way. The uniqueness of Cofertility’s model stood out to me right away, and I felt compelled to be part of a team that’s transforming the third-party reproduction space. From my earliest conversations with team members, I could feel the passion, purpose, and energy they bring to their work and I knew I had to be part of it!

Q: Can you walk us through what a typical day looks like for you?

I have two dogs, so I start each morning by taking them out for a nice long walk. It’s my favorite part of the day and allows me to get my steps in and center myself before diving into my work. After settling in at my desk with a cup of coffee, I devote the first hour or so of my work day to catching up on emails and outlining my priorities for the day. From that point forward, my day usually consists of meeting with intended parents and Split members at different stages of their journeys, participating in team meetings, and dedicating time to working on initiatives to enhance our member experience. At Cofertility, no two days are the same, and the daily change of pace keeps me energized and on my toes. 

Q: What's the most rewarding part of supporting members through their family-building process?

The immense amount of trust that members place in us as Member Advocates is sacred, and it’s incredibly rewarding to me to be able to support people through their tough moments and celebrate their wins alongside them. Building these meaningful relationships is the absolute best part of this role. 

Q: Is there a particular member story that has stuck with you?

One of my Split members was in the middle of her cycle last year and about to fly to the intended parents’ clinic when her flight (and most other flights that day) were grounded due to weather conditions. There was a very good chance her cycle would be cancelled if she couldn’t fly out that night. I immediately reached out to the intended parents and the clinic to make them aware, and we all put our heads together to figure out a plan. We started calling clinics local to her to see if they could continue her care plan the following day if need be, and looked into flights that would go to other nearby airports, where she could rent a car and drive the rest of the way to her destination. We ultimately got very lucky and a last minute seat opened up on a flight out that night, and we were able to continue her cycle as planned. While this is an extreme example, I think it highlights the collaborative nature of the egg donation process. All parties (the Split member, clinic, intended parents, and me) were deeply invested in this journey and willing to move mountains to ensure things kept moving forward smoothly.

Q: How do you approach supporting members who might be feeling anxious or uncertain?

I think my listening skills are one of my top strengths, and it’s important for me to ensure that a member who’s feeling anxious or uncertain feels heard and understood. Taking the time to listen can help to get to the root of the anxiety or uncertainty, and give us a starting point to work through it. I am also a very firm believer that knowledge is power, and it’s one of the greatest tools we have to combat these feelings. Providing resources to members who are feeling anxious can be a huge help. 

Q: What's one thing you wish more people knew about egg donation?

I wish more people knew how thoughtful and intentional the egg donation process can be. The amount of care and compassion that I see intended parents show to their donor and donors to the intended parents is amazing.                                                             

Q: If you could give one piece of advice to someone just starting their family-building process, what would it be?

I think the best piece of advice I would give is to expect the unexpected, and try to take it one day at a time. Family-building journeys are not always linear and it’s normal to encounter unexpected twists and turns along the way. Focusing on the next step rather than the entire path ahead can make your journey feel more manageable and less overwhelming. I’ve heard feedback from so many intended parents that their journeys did not look at all like they expected, but in hindsight, they can’t imagine things unfolding any other way. 

Q: Outside of work, what do you enjoy doing?

In my spare time, I love to connect with my friends and family, explore new spots in the city (I’m based in Philadelphia), and travel as much as I can. When the weather is nice, I love to take my dogs for weekend adventures and explore hiking trails outside of the city. I’m also an amateur baker and love testing out new recipes. 

Q: How do you practice self-care while supporting members through emotional moments?

This is one of the hardest things for me as I am an empathetic person and really feel for my members. In these tough moments, I usually try to step away from my desk for a few minutes to clear my head and regroup. Taking time to talk things over with a teammate is also immensely helpful - we are all really supportive of one another and know how tough these emotional moments can be. After I’ve had a little time to process, I usually dive back into problem-solving mode and try to figure out ways to support the member moving forward.

Q: What's one of your proudest moments as a Member Advocate?

My proudest moment as a Member Advocate was when the first set of intended parents I worked with welcomed their baby into the world. My heart absolutely burst with joy when I heard the news, and I felt deeply honored to have played even a small role in their journey to that moment. I look forward to sharing that same joy with many more intended parents in the future.

At Cofertility, our team makes all the difference in how we support our members. Each month, we'll introduce you to one of the dedicated people working behind the scenes to make your experience better.

This month, we're sitting down with Rachel, our very first Member Advocate! Before joining Cofertility as the founding member of our Member Experience team, Rachel worked as a coordinator at two different fertility clinics and is exceptionally well-versed in the match process. Building relationships with intended parents and egg donors is what drives her passion for her work at Cofertility, where she uses her prior experience and knowledge of the industry to offer support through every step of the process.

Let's get to know Rachel better:

Q: What drew you to working at Cofertility?

I had been working with egg donors and Intended Parents in a Fertility clinic environment for about five years when I heard about Cofertility. I was excited about the Split model and Cofertilty’s values around disclosure and price transparency. The emphasis on open communication and making the process more accessible and human-centered really resonated with me, and I knew I wanted to be part of this mission!

Q: Can you walk us through what a typical day looks like for you?

A typical day involves a lot of communication. I spend much of my time on emails, phone calls, and video calls, connecting with members at various stages of their journey. A large part of these conversations involves providing education, guidance, and support to both our Split Members (aka egg donors) and intended parents. I also work closely with clinics to help coordinate cycles and keep everything on track.I am working to advocate for our members each step of the way.

Q: What's the most rewarding part of supporting members through their family-building process?

For me, building relationships and being a steady, supportive presence throughout our members' fertility journeys is the most rewarding part of the family-building process. Intended parents and Split Members interact with many different people along the way, and I take pride in being a consistent, reliable source of support they can count on.

Q: Is there a particular member story that has stuck with you?

So many members have stuck with me. In particular, I worked with a match that faced a number of unexpected roadblocks - things just kept coming up, and the process continued much longer than anticipated. When the egg retrieval finally happened, the outcome was lower than we had hoped for. Despite the initial disappointment, they moved forward with an embryo transfer, and it resulted in a pregnancy! The intended parents are now preparing to welcome their baby very soon. I’m still in touch with both the intended parents and the Split Member, which is incredibly special. I’ll never forget that after the egg retrieval, they all met up for dinner, which really speaks to the bond they formed. This match has stayed with me because, despite all the setbacks and uncertainty, they remained hopeful, and in the end, they reached their goal. It’s a reminder of why I do this work and how powerful these connections can be.

Q: How do you approach supporting members who might be feeling anxious or uncertain?

I think it’s important to acknowledge, listen to, and truly understand any feelings of uncertainty or anxiety. This allows me to be the best advocate possible and offer individualized support to each member I work with. I think intended parents and Split Members know that I will be there for them no matter what, and building that type of relationship is important to me. I’m always there to advocate for our members, and I think knowing that someone else is in their corner can be reassuring. 

Q: What's one thing you wish more people knew about egg donation?

I wish more people knew that there is a great deal of care, intention, and planning that goes into this process. At Cofertility, we spend a lot of time talking with both intended parents and Split Members - not just about the logistics, but about the impact this journey may have on everyone involved, including the future child. These conversations are thoughtful and nuanced because we want everyone to feel informed, supported, and aligned every step of the way.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

Q: If you could give one piece of advice to someone just starting their family-building process, what would it be?

Give yourself grace. This journey can come with unexpected turns, and it’s okay not to have all the answers right away. Lean on your support system and take things one step at a time. Be patient with yourself and remember that everyone's timeline looks different.

Q: Outside of work, what do you enjoy doing?

I am a dog mom and enjoy walking/running and exploring New York City with my pup! We walk in Central Park every day. I love live music and am an avid concert-goer. I’m also a huge foodie, and take NYC pizza very seriously - I have strong opinions about crust thickness, sauce-to-cheese ratios, and which boroughs have the most underrated slices.

Q: How do you practice self-care while supporting members through emotional moments?

The fertility space can be very emotional - of course, first and foremost for our members, given the importance of the journey they are on, but also for those of us helping them navigate it when we care so much. I’m lucky to have incredibly supportive coworkers. We constantly check in with each other and help each other through tougher moments. I am also careful to do the things and to be with the people (and pets) that I love, no matter how busy I get. I feel that when I take care of myself, I can be most present at work.

Q: What's one of your proudest moments as a Member Advocate?

I’m super proud to be the first Cofertility Member Advocate! I worked with Cofertility’s very first match and have had the privilege of watching the team and our process grow and evolve in such meaningful ways. It’s been incredible to see how far we’ve come, and to continue supporting families and donors through such an important, personal journey.

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At Cofertility, our team makes all the difference in how we support our members. Each month, we'll introduce you to one of the dedicated people working behind the scenes to make your experience better.

This month, we're sitting down with Jennifer Chang, our Program Lead for our Frozen Donation team. Jen has been helping families navigate their family-building journeys for years and is passionate about making the process feel as smooth and supportive as possible. She loves guiding intended parents through every step, bringing empathy and a personal touch to each experience.

Let's get to know Jen better:

Q: What drew you to working at Cofertility?

I was drawn to Cofertility’s thoughtful approach and model. Coming from a background in traditional, cash-compensation egg donation (and surrogacy), I saw how the process could sometimes feel transactional. What I love about Cofertility is that the team puts empathy and transparency first, supporting both donors and intended parents in a way that feels more human-centered. 

Q: Can you walk us through what a typical day looks like for you?

Every day looks a little different, but it always starts with coffee and breakfast. I’m in a moka pot phase right now and love the ritual of brewing it on the stovetop. Breakfast is usually some variation of toast with butter and jam - I’ve got quite the jam collection, but raspberry tends to win most mornings. 

Once I’m caffeinated, I’m able to turn my focus towards supporting our members. That might mean hopping on calls with intended parents to guide them through their journey, playing a “matchmaker” role with unmatched IPs, or coordinating next steps with a clinic. Behind the scenes, I might be updating website copy to reflect any updates to our programs, or meeting with our frozen program pod to brainstorm ways we can improve the experience for everyone involved. 

Q: What's the most rewarding part of supporting members through their family-building process?

The most rewarding part of my job is being trusted with something so personal and meaningful. Hearing an intended parent describe how much they connected with their egg donor or receiving a pregnancy/birth update is always an amazing feeling, and never gets old. It’s such a privilege to be a part of someone’s family-building journey.

Q: How do you approach supporting members who might be feeling anxious or uncertain?

I like to think of my approach as both proactive and empathetic. I always take the time to listen and answer questions honestly. I also draw on my experiences and the knowledge I've gained working with other families to offer insight and guidance. My goal is to help our members feel more confident in the choices they’re making and reassure them that they’re not alone in this journey.

Q: What's one thing you wish more people knew about egg donation?

I wish more people knew just how thoughtful and intentional egg donors are. I think there is a common misconception that it's purely transactional, but in reality, the donors we work with are incredibly motivated by the idea of helping someone else grow their family. It's such a generous, meaningful choice.

Q: If you could give one piece of advice to someone just starting their family-building process, what would it be?

This is such a personal journey, and there’s no “one right way” to do it. Surround yourself with people who support you, and don’t be afraid to lean on your MA - we’re here to support you, and even if we don’t always have the answers, we will help you figure it out! I truly believe you’ll end up with the baby (or babies) you are meant to have, even if the path looks different than you imagined.

Q: Outside of work, what do you enjoy doing?

I live for delicious food and wine, and I love traveling to explore new places for both! The cities I find myself returning to over and over again include Copenhagen, Paris, and Seoul. I wouldn’t consider myself a sporty person, and my active hobbies are quite seasonal - when weather and/or scheduling permits, I love skiing and playing tennis. I also enjoy spending time with my angel prince pup, Arty.

Q: How do you practice self-care while supporting members through emotional moments?

Supporting members in their family-building journey is deeply rewarding, but also emotionally intense at times. I enjoy having something planned to look forward to—whether it’s a trip, a concert, a dinner with friends, or even a day with no plans so that I can be a potato. I try to stay grateful and positive, and I feel very lucky to have a supportive team. Being able to chat through problems or just talk things out helps me reset and stay focused. 

Q: What's one of your proudest moments as a Member Advocate?

I feel extra proud of the work I do when families stay in touch beyond the immediate journey. When they continue to send pregnancy updates or share the joy of their baby’s arrival, it reminds me just how impactful this work is. It’s always so rewarding to see how far they’ve come, knowing I was able to support them through such an important chapter of their lives.

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